Our Commitment to Your Privacy
At Serpent Scale, your privacy is paramount. As a specialist fishing tackle manufacturer, we understand the trust you place in us when sharing your information. This policy outlines our transparent practices in collecting, using, and protecting your data, ensuring a secure and respectful experience.
GDPR Compliant
We adhere strictly to General Data Protection Regulation (GDPR) standards, ensuring your rights are always protected.
Secure Data Handling
Your personal information is stored securely with advanced encryption and access controls.
Transparency You Can Trust
We clearly explain what data we collect, why, and how you can manage it.
What Information We Collect and Why
To deliver the best fishing tackle products and services, we collect various types of information. Our goal is always to minimize data collection while maximizing your experience with Serpent Scale.
Personal Identifiable Information (PII)
- Name & Contact: For order fulfillment, delivery, and direct communication.
- Payment Details: Processed securely by third-party payment gateways (we do not store full card details).
- Correspondence: Records of your interactions with our customer service team.
Non-Personal Data & Website Usage
- Device Information: Browser type, operating system for site optimization.
- Browsing Activity: Pages visited, time spent, to improve site navigation and content.
- IP Address: For security, analytics, and geographical insights (anonymized where possible).
How We Use and Share Your Information
We use your data responsibly to enhance your experience and deliver our premium fishing tackle. We never sell your personal data.
Internal Operations & Service
Your data helps us process orders, deliver custom tackle, provide customer support, and continuously improve our products and website functionality.
Marketing & Communication
With explicit consent, we send updates on new Serpent Scale lures, rods, and sustainable initiatives. You can opt-out at any time.
Third-Party Disclosures
We only share data with trusted partners (e.g., shipping providers, payment processors) strictly for operational purposes and under strict confidentiality agreements. No third-party access for marketing without your consent.
Your Privacy Rights and Controls
Under GDPR, you have comprehensive rights regarding your personal data. Serpent Scale is committed to enabling these rights effortlessly.
Access & Rectification
Request a copy of your data or ask us to correct inaccuracies.
Erasure ('Right to be Forgotten')
Request the deletion of your personal data under certain conditions.
Restriction & Objection
Limit our processing of your data or object to its use for specific purposes.
Data Portability
Receive your data in a structured, commonly used format, or have it transferred to another controller.
For any privacy inquiries, exercising your rights, or to file a complaint, please contact our Data Protection Officer:
Email: [email protected]
Phone: 0115 496 0321